Małgorzata Karpinska-Krakowiak
Assoc. Prof. Malgorzata Karpinska-Krakowiak, DSc, PhD. (University of Lodz) conducts experimental research on consumer behavior and advertising at the University of Lodz in Poland and European University Viadrina in Germany. She has been cooperating with research partners from the Complex Systems and Artificial Intelligence research center (CSAI) at the University of Milano-Bicocca in Milan (Italy) and King's College London (United Kingdom). She has won multiple research scholarships from the DAAD (Deutscher Akademischer Austauschdienst in Germany) and multiple international grants financed by the DFG (Deutsche Forschungsgemeinschaft in Germany) and the NCN (National Science Center in Poland). She was the first Polish scholar to win an award from the European Advertising Academy. She has published her research findings in journals such as the “Journal of Interactive Marketing,” “Journal of Advertising,” “Journal of Advertising Research,” “International Journal of Advertising,” and “Journal of Business Research.” Prior to entering academia, she worked in an advertising agency and was responsible for advertising projects for many international brands, including Masterfoods, Nestlé, Pepsi, Storck, Heinz, Colgate-Palmolive, and Kimberly-Clark.
Elżbieta Mączyńska
Prof. Elżbieta Mączyńska, DSc, PhD. is associated with the Warsaw School of Economics in Warsaw, where she is the organizer and manager of Postgraduate Studies in Real Estate Valuation. She is a specialist in the field of economics, with particular emphasis on socio-economic systems, economic analysis, finance, real estate and business valuation. Her scientific interests also focus on the issue of the creation of econometric bankruptcy prediction models. She is an active member Council for Higher Education, Science and Innovation in the National Council Development at the President of the Republic of Poland, the Presidium of the Forecasts Committee and the Science Committee Economics of the Polish Academy of Sciences, as well as the Scientific Council of the Institute of Economic Sciences PAS. She also serves as the honorary president of the Polish Economic Society.
Magdalena Sobocińska
Assoc. Prof. Magdalena Sobocińska, DSc, PhD. is a professor of the University of Economics and Business and Lodz Film School. She specialises in issues related to the functioning of the cultural sphere, the use of the Internet in marketing, marketing research, consumption development processes and sustainable development. An author and co-author of over 220 publications in this field in the form of monographs, chapters in monographs and textbooks, and articles. She received the award of the Minister of Science and Higher Education for the doctoral dissertation entitled "Consumer behavior in the market of cultural goods." Her postdoctoral monograph: "Conditions and prospects for the development of market orientation in cultural entities" was awarded in the competition for scientific works by the Committee on Organizational and Management of the Polish Academy of Sciences. She is a co-editor of 8 issues of Scientific Papers of Wroclaw University of Economics and 3 monographs devoted to the issues of marketing research, as well as the monograph on the economic, managerial and cultural dimensions of Polish-Czech relations. Rector's Representative for Cooperation UEW with the Polish and Czech Association of Universities. She is a member of the Board at the Polish Scientific Marketing Association.